The ARRtist Summit was my first opportunity to design and build a website with a database for event sessions, speakers, participants, sponsors, investors, and more. Webflow was the platform of choice, leveraging its collection list features to bring the UX design to life. Later, the project expanded to include creating digital designs for social media and printed materials for the event, giving me a chance to work across multiple mediums.
UX design phase
After a successful debut year for this B2B SaaS conference, the team decided it was time to reimagine their website. While they wanted the structure to stay similar to the original, the focus shifted to streamlining content management and automation. Designing the data architecture was a key challenge, especially figuring out how to execute it effectively in Webflow. Multiple iterations of the wireframes ensured the Collection Lists were well-structured and ready to deliver a seamless user experience. Here are examples of the LowFi and HiFi wireframes.
UI and Visual design
When I joined the team, there were no brand guidelines—just a logo and an accent color. This was a great opportunity to shape the company’s image. I paired the logo typeface (Fredoka) with a simpler, more familiar one (Poppins) and used dots and lines as key design elements to balance the bold black background defined by the logo. This approach can be seen in the 2023 participant mockup card.
By 2024, the marketing team wanted a brighter, more dynamic look. To meet this, I created a new design inspired by the logo, which is showcased in the 2024 speaker card.
beyond web design
Along with expanding and maintaining the website, I handle digital media for social platforms and presentations. Since 2023, I’ve also been responsible for creating all the graphic assets for event print materials. This includes everything from backdrop walls, flags, banners, and stickers to ID cards, photo walls, dinner menus, and more.
